
Introduction:
The next $100B opportunity? It’s already here. And it’s called AI agents.
I recently had the honor of delivering a talk in Dubai at the inaugural WordPress Meetup—a gathering that felt like the spark of a new movement. My talk, “WordPress in the Age of AI Agents: The $100B Opportunity,” landed on fertile ground. With WordPress’s openness, influence, and massive reach, we’re uniquely positioned to lead the digital evolution ahead.
A massive shout-out to Alexander Gilmanov, Ph.D.—the visionary behind the meetup. He didn’t just organize an event; he ignited energy, vision, and action. In Dubai, a city that thrives on diversity and ambition, that’s no small feat.
Though I wasn’t at my physical 100%, the presence of my incredible team and friends—some flew in just to support—transformed the moment into a milestone I’ll always treasure. It reaffirmed my deep belief:
AI isn’t a threat to creators. It’s a partner.
We need to stay ahead, build smarter, and lead boldly.
Why AI Agents Matter (and Fast)
- At Microsoft Build 2025, AI agent usage more than doubled in just one year—agents are evolving from code helpers to true collaborators.
- Microsoft revealed that up to 30% of their code is now written by AI, with tools like GitHub Copilot working more as peers than tools.
- Globally, AI-generated code is on the rise—30.1% of Python functions in the U.S., and climbing worldwide.
Key Lessons from the Meetup (and Beyond)
- Don’t just keep up—get ahead. The AI wave isn’t coming. It’s here. WordPress must lead the charge.
- Master orchestration, not just tools. It’s not about finding the right plugin—it’s about guiding AI agents, prompting them wisely, and leveraging your data.
- Automate wisely, lead always. AI handles the routine—but your vision, judgment, and leadership remain irreplaceable.
- Think in decades, not trends. What we build today will define digital infrastructure for the next ten years.
A New Race—And the Finish Line Is Still Ahead
AI agents are fueling new economies and emerging markets. As industries evolve around intelligent tools, WordPress’s mission to democratize content becomes even more powerful. We’re not just enabling publishing—we’re enabling intelligence.
Let’s turn excitement into action. Together, let’s build the next chapter of the digital story.