Why Evernote Has So Many Different Apps?

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Evernote is cool. I love their basic idea. Their business model is also nice. But my question was why they have so many different apps? Like I could see they are currently offering 7 different apps for iOS. Basic thing is always same, keeping note. Without Skitch, which is for making annotation and drawing, all apps are for taking notes. But why 7 different apps?


List of all apps and my thoughts inside.

List Of All Evernote Apps:

1. Basic Evernote:
Main motto for this app is to remember everything. This is perfect apps for taking notes, whether you type your idea, or take photo, or collect web resource. You could use Moleskine notebook, and write your stuff and just take photos, and it will be inside your Evernote. This Moleskine solution is nice for people like tradition notes.

Moleskine Notebook For Evernote
Moleskine Notebook For Evernote. Copyright: M Asif Rahman

Get Evernote For any Device from this page: http://evernote.com/evernote/
Get Moleskine For Evernote: http://www.moleskineus.com/evernote-smart-notebooks.html

2. Evernote Hello
Its for remembering new people you meet. Just take a photo, tag, add some text and you will have a pictured address book. Nice concept, specially for people who have issues remembering people. I think if they made Memento or Ghajini this days, and knew about this apps, then the main character will be wondering about this a smartphone with Evernote Hello instead of just picture in paper and notes on the back.

Get Evernote Hello: http://evernote.com/hello/

3. Evernote Food
Love various food? Evernote Food is for you if you want to remember food with picture and notes.

Get Evernote Food: http://evernote.com/food/

4. Evernote Clearly
I never used this one. Their site says “Clearly makes blog posts, articles and webpages clean and easy to read. Save them to Evernote to read them anywhere.”
Then it’s not entirely apps, its a Chrome Browser addon with Safari Reader type functionality. But if it just scrap text and image, avoid all ads, without owners permission, I am then ethically against it.
Get Evernote Clearly: https://chrome.google.com/webstore/detail/iooicodkiihhpojmmeghjclgihfjdjhj

5. Evernote Peek
Turn your notes, audio and image in Evernote into study materials with Evernote Peek. Prepare for a quiz or brush up on a language by simply lifting your iPad’s Smart Cover, or by using our virtual smart cover.

Get Evernote Peek For iPad: http://itunes.apple.com/us/app/evernote-peek/id442151267?mt=8

6. Penultimate
Penultimate is the best-selling, easy to use handwriting app for iPad. You get the natural experience of writing on paper, with the power of Evernote and the flexibility of a tablet. Lose the paper, keep the handwriting.

Get Penultimate For iPad: http://itunes.apple.com/us/app/penultimate/id354098826?mt=8

7. Skitch
Its nice app. It will help you make annotation, shapes and sketches. But I also want this feature inside Evernote.

Get Skitch for All Device: http://evernote.com/skitch/

Why 7 Apps?
I dont see any good reason.
1. Most of the apps are ever free, so it could not be financial.
2.They use same infrastructure in behind the Cloud Storage system for all their apps.
3.They used the same website(domain) as home page to all apps. But as none of those apps have any web showcase functionality its not directly brand promotion.
4.And they even did not named all apps with Evernote like Skitch, Penultimate does not have Evernote in their name. So its not brand promotion.

My Thoughts:
In quick thoughts this things came into my minds.

1. They should have made one single apps. Their app is already very heavy, their basic app is 25MB for iOS. It should have been easy to integrate all feature in one apps.

2. They could have made In-app purchase for more functionality.

3. They already have premium account option, with a centralized app and all functionality of those 7 apps, it should have been easy to market and charge customer.

4. I understand they have different development team behind different apps, but day by day their functionality becoming more centralized. So maybe its high time to combine whole things.

This is my two-cent and quick thoughts. Trying to overcome my writers block.

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